The CORE Initiative was developed to enrich and inspire the people we are most passionate about: our clients, colleagues, and community.


We believe abundant living is having the freedom to pursue goals that matter:

Growth. Passion. Perseverance.

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 The CORE Initiative:

Leave Inspired.


Latest Initiative

Joshua Medcalf

Author of Chop Wood Carry Water

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The evening, held at the historic Polk Theatre, featured an exclusive presentation from Joshua Medcalf, author of Chop Wood Carry Water. Joshua encouraged local business owners, employees, and athletes to fall in love with the process of becoming great. The audience also participated in a question and response time with Joshua focused on the importance of overcoming obstacles, perseverance, and growth.


Initiative Gallery

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Joshua Medcalf


Joshua Medcalf is an internationally renowned expert on workforce trends and generational dynamics. As founder and CEO of Train to be Clutch, Joshua advises many of the world’s leading brands and corporations on the key shifts happening around talent, management, leadership, and the future of work.

T2BC founder Joshua Medcalf gave up scholarships to law school to move across the country to live and serve at a homeless shelter in downtown Los Angeles. After six months of serving at the shelter he moved into the closet of a gym. It was there, six years ago, that Train to be Clutch started to take form through the simple mission to love people, serve people, and provide value. He has gone on to be one of the most sought after speakers in the world of mental conditioning, leadership, and life skills. He created the first mental training apps in the world for basketball, soccer, and golf. He has written four books. He is also one of two people ever to be invited to work with UNC Women’s Soccer (22 National Championships) on mental conditioning.  

Joshua is a straight shooter who is passionate about people and communicates with a heart posture of love and grace. He is not afraid to say the hard things that people need to hear, which has made him a valuable consultant and mentor to some of the best in the world. 

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Anthony Parker


Anthony Parker has an extensive career both on and off the basketball court. Originally selected in the first round (21st overall) of the 1997 NBA Draft by New Jersey, Parker played in 494 career games during nine seasons (1997-2000, 2006-2012) with Philadelphia, Orlando, Toronto, and Cleveland. Anthony spent six seasons (2000-2006) playing professionally in Europe. It was how Parker responded to the challenge of being out of the NBA, becoming an unquestioned star in Europe, and working his way back to a steady NBA contributor, that he learned to value the process and its importance in achieving a goal. Following his time on the court, Parker continued his journey as a scout with the Orlando Magic. He was named General Manager of the Lakeland Magic in 2017, and under his leadership, the team reached the playoffs in their first two seasons. Parker continues to serve as a mentor for both players and leaders within the organization.